Archive for the ‘Calvin Klein’ Category
Calvin Klein’s fragrance ads typically drip with overt sex appeal, but the brand’s latest venture isn’t quite so obviously sultry. This October marks the launch of Calvin Klein Beauty ($50-$85), a refined floral that will be backed by the elegant Diane Kruger.
“Certainly sex is in our DNA, but this fragrance speaks to a different audience [than scents like Obsession and Euphoria]. It is very much the spirit of [Calvin Klein] Collection — elegant, sophisticated, timeless and beautiful — and designed to appeal to a more mature customer,” creative director Francisco Costa told WWD.
Set to debut in October, the scent, inspired by the calla lily, will include top notes of ambrette seeds, a middle note of jasmine, and a bottom note of cedarwood. But will Diane derobe much like Eva Mendes did for Secret Obsession? That’s a negative.
“They showed me the concept, and it was classy. So I knew from the beginning that I didn’t have to take my clothes off,” she said.
Expect to see the new scent, encased in an egg-shaped, silver-accented bottle, on TV, print, and online advertisements. Are you glad to see more clothing in this campaign, or do you prefer things more bare? (Source)
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She may have already been nominated for a SAG Award for her acting chops, but Diane Kruger is returning to her modeling roots this fall as the face of Calvin Klein’s newest fragrance, Beauty.
The Inglourious Basterds star–and long-time girlfriend of Fringe actor Joshua Jackson–will star in a series of print and television spots that will be seen around the world. The fragrance’s notes still remain a mystery–and you’ll have a summer-long wait to get a first-person sniff of the scent, which launches in fall 2010. We can’t wait to see this style star’s newest campaign. (Source)
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